role: creative director
agency: mustache
production: mustache

Why wait for the movie to be entertained? iPic wanted to make the pre-show experience a reason to show up early, so Mustache delivered with a slate of six original series designed to dazzle before the previews even began.

Highlights included Canine Classics, where iconic movie scenes were hilariously reenacted by dogs in costume; Crafted, a behind-the-scenes peek at how iPic’s executive chefs and mixologists dream up their signature menu items; and Charades, an interactive guessing game where audiences decoded movie titles through clever clues.

The result? A seamless blend of entertainment, luxury, and fun that made showing up early a must.