(case study)

role: creative director
agency: mustache

Under Armour wanted to flex its muscles as the go-to brand for serious training, blending professional athlete credibility with fitness influencer appeal. Our solution? A 31-episode daily workout series built on proven exercise science, giving fans real results they could sweat to.

From concept to completion, we delivered a meticulously planned series that inspired fans to sweat smarter, showcased UA’s products and fitness apps, and made training accessible and engaging every single day.