role: executive creative producer

agency: mustache

Under Armour wanted to position UA as the premier brand for training, authenticated by professional athletes and fitness influencers, by providing true value to consumers through their programming while also driving fan consideration of seasonal products and UA's suite of fitness apps. Mustache helped by creatively developing, producing, and editing a first-of-its-kind, daily workout show featuring Katie Crewe (@katiecrewe), Nik Naidoo (@niknaidoo) and Amanda Meixner (@meowmix).