role: creative director
production: mustache

Rag & Bone wanted to create a manifesto video that spoke to its core brand ethos. I worked with founder Marcus Wainwright to boil down just what that ethos means to him: Quality Guaranteed. This message was new to the brand's consumer-facing content strategy, so rather than create a simple "talking head" spot, I got access to the brand archive so we could lay out the entire origin story. What emerged is a memorable piece of brand storytelling. Visually compelling, containing a variety of vantage points, striking campaign images, and an elevated, evocative style.