role: creative director
production: mustache

Rag & Bone wanted to distill its essence into a manifesto video, a statement that captured the brand’s DNA. Collaborating with founder Marcus Wainwright, we landed on a clear, powerful idea: "Quality Guaranteed."

By tapping into the brand’s archive, we told the story of Rag & Bone’s evolution, weaving together iconic campaign imagery, fresh perspectives, and a bold, elevated style. The result? A compelling piece of brand storytelling that speaks to the craftsmanship and authenticity at Rag & Bone’s core.