role: director + creative director (motion)
agency: mustache
production: birds + stone

For Orange Is the New Black, Netflix wanted more than promos—they wanted immersion. Enter a series of five POV-style social videos, each placing viewers directly in the experience of a new Litchfield inmate. It’s funny, it’s unsettling, and it’s everything fans love about the show.

With the entire cast bringing the chaos to life, the promos delivered big on engagement while capturing the unpredictable energy of life behind bars.