(case study)

role: creative director
agency: mustache
production: mustache

At the 2019 Adobe Summit, we took the idea of an "interactive booth" to blockbuster heights to show off the magic of Adobe products in real-time. The idea? Create bespoke, starring-role movie trailers tailored to each attendee’s personality, from apocalyptic heroics to sci-fi chills.

The results were as dazzling as the trailers themselves: 15.9M impressions, $25M in pipeline, and non-stop lines that kicked off within 20 minutes of the booth opening. Attendees were wowed, VIPs were booked, and even Adobe’s CEO popped in for a cameo. Not bad for 20 hours of cinematic chaos.