(case study)

role: creative director
agency: mustache

"Holland. The Original Cool." invited young travelers to rediscover Amsterdam through a modern lens—only to reveal that the city’s effortlessly cool vibes had been there all along. From artisanal goods to eco-conscious living, Holland was ticking every box for the travel-savvy long before it became the trend.

The campaign wasn’t just a hit; it was an award magnet. With 4 million video views, 500K engagements, and year-over-year travel boosts peaking at 15% in 2016, "Holland. The Original Cool." wasn’t just original—it was unforgettable.

• Winner - Travel Weekly Magellan Awards

• Winner - HSMAI Adrian Awards 

• Best online travel video - The Communicator Awards

• Best branded content - The Communicator Awards