role: creative director
agency: newfangled

Google’s Creative Works team wanted to create an audio-visual “World of Love” that would serve as YouTube’s manifesto at the 2022 Cannes International Festival of Creativity. With the freedom to capture scenes and stories that were heavy on joy and light on branding, I worked with Newfangled Studios (Boston) to build a piece demonstrating how people adore the content they find on YouTube, and watched our client unveil it as their keynote on one of the biggest stages in the industry.