role: creative director
agency: newfangled

When Google’s Creative Works team envisioned an audio-visual “World of Love” to serve as YouTube’s manifesto at the 2022 Cannes International Festival of Creativity, they wanted something that felt as joyous as the platform itself. Partnering with Newfangled Studios, I helped craft a vibrant piece celebrating the content people adore on YouTube—heavy on emotion, light on branding.

The result? A heartfelt, cinematic journey unveiled as the keynote centerpiece on one of creativity’s biggest global stages.