role: creative director
agency: bmf
production: prettybird

We partnered with some of the NFL’s most experienced reinforcements to drive home the message that Progressive Insurance provides trustworthy backup, much like a veteran QB.

Our game plan involved three distinct series concepts designed to speak to several aspects of the brand across multiple platforms.

Series 1 - Kitten : Good backup is always looking out for you, even when you don’t expect it.

Series 2 - Broadcast Intros: Not everything in life requires professional backup …

Series 3 - Real Backups of Pro Football: Spoofing iconic reality TV moments to drive awareness of auto quote explorer.

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